• We are committed to creating
    high-end images
  • To show people
    and their passion to work
  • Inject your brand and
    values with more images

Learn About phototypical

A S l P 250 F16


We are a full-service photographer and production management firm committed

to serve the industry and construction business



Production management

PHOTOGRAPHY turned upside down

Phototypical turns industrial photography upside down. We know a fair bit about industry and the construction business, and it is this knowledge that we want to shine through in the photos we take.


We focus solely on our areas of competence, i.e. agriculture, industry, technical installations, construction, plants and offshore. This creates something your customers will recognize, and ensures a link between images, communication and branding.


"RAW and EXTREME" – that's us!

We relish assignments that most people would consider extremely "industrial", extremely dirty, extremely noisy and, not least, extreme sites

– for us, this is par for the course.


Our motto is "Equal parts oil and mud

with a good dash of extreme equipment".


Make it sophisticatedly simple – IT SELLS

We aim to create simple visual communication through images that give the customer an understanding of the product, the service and the company. Products are often taken out of context and displayed alongside blurb in brochures, advertisements or on company websites.


We try to photograph them in their relevant, natural surroundings and environment, giving the customer a feel for how the product or service can be experienced when used at their own company.

Images for newspapers, banners, brochures, mobiles or websites

We has extensive expertise in the post-production of images to ensure that they look their very best in the media they are destined for, whether in a newspaper ad, on a mega-banner for an exhibition, or for mobile or websites.


The advice we offer and the use of our knowledge regarding the different forms of printing, file formats and colour management are, we believe, an important part of the service we provide. We always work in RAW format, allowing us to create the right output for the media where the image is to be used. You are always welcome to draw on our expertise when planning your next project.


General image editing is something we do ourselves in-house, but for more advanced image manipulation, we employ the services of relevant specialists.

– on budget and on time

We offer a production service in connection with the planning of photo assignments, including calculation of costs, research of locations, crew booking, etc. For us, it is important that the budget and planning tally, ensuring that the best conditions for a successful assignment are in place. As a rule, we always provide a quote or an estimate for your assignment before we start, so you know what it is going to cost you.


With our experience in photography and project management, we have some images to show for it.



Our name is based on the English word: prototypical

[representing or constituting an original type after which other similar things are patterned]

A creative company that is constantly in a process of change. Creating new trends – consciously or unconsciously helping to change an industry with new ways of working, mindset and attitudes. We want to share new ideas with our customers, and give you the opportunity to help create new trends in an otherwise tradition-bound industry.

Camera, flash systems – it goes without saying that the right equipment is key to a good photo. Above all, the equipment should match the desired result, whether the image is to be used in a newspaper ad or on a giant banner at an exhibition.


We have digital DSLR and medium format cameras, and flash equipment which is largely portable, allowing us to carry out most assignments with our own equipment. If extra or special equipment is required, we have access to it through our business partners.


Our equipment also includes safety boots, helmets, life jackets, orange protective clothing and not least the necessary safety certification to work offshore. We know how to behave on building sites, on ships or in factories where production is under way and cannot be stopped just because someone is taking some photos, or where "Safety First" has top priority.


Jan Larsen holds the BOSIET offshore safety certificate, valid until 2018.

Prototype or just helping to change an industry steeped in tradition?

Equipment that is up to the job

Helmets, boots and safety certification



The company is managed by Jan Larsen. We have a strong base of freelance photographers, digital artists,

production managers to make the best possible results for our clients



Passion, creativity and entrepreneurship

Jan Larsen has more than 15 years' experience in the advertising and graphic design business, among other things with the establishment of PRO-gruppen, the first digital photo studio and printing house on the island of Funen in the 90s, and later as production manager at one of the advertising industry's most innovative agencies, Adpeople/People Group, which did everything from the printing of Dell catalogues in the millions to corporate websites of Nordea Bank.


In his time at PRO-gruppen, he worked with clients such as: Red/Green, Fransa, Bon’A Parte, Jørgen Kruse, Intersport, Modulex, Sonofon, Hyundai. At Adpeople, his clients included: Dell EMEA, Sonofon, Nordea, CPH and Toyota DK.


Since 2003, he has worked with development and management at the contracting company Hessum, and in recent years as a manager responsible for the sale and integration of advanced GPS navigation equipment for the construction and offshore industries at SITECH Marine Denmark.


7 March 2016

New website in Danish -  2Larsen.dk and

awesome gear added to the bag

We have launched a new website that caters to our Danish customers who need portrait photography and photography for company profiling. The site is in Danish. - www.2larsen.dk


We have just added an Profoto B3 AirS 1200 W battery generator with 2 Profoto flash heads to get more flash capacity on-location.

An up-grade to our LS 80 mm Schneider / Phase One lens to the new "Blue Line" version.

9 August 2015

Awesome gear added to the bag

and in the office

We have just added the new awesome Phase One XF medium format camera system to our bag. The Kit is incl. the new IQ380 full-frame medium format back with 80 MP resolution (best in class). Three Leaf Shutter lenses incl. the brand new 35 mm wide-angle lens, 80 mm std. lens and the power-full 75-150 mm zoom.


To add flexibility in the field we also have added 3 Profoto B1 flash-heads with misc. light modifiers. The heads is battery powered and ultra portable. The system is integrated with both our Phase One and Canon equipment for special high-speed flash-sync.


In the office we also upgraded on print equipment with a new Epson Stylus Pro 4900 high-end photo printer – The workflow is fully calibrated from the Mac / Eizo monitor to the printer with ICC profiles for best possible output on your jobs.


All equipment is tested and ready to serve you on exiting jobs.

27 July 2015

Phase One Certified Professional (POCP)

Jan Larsen is now certified as POCP through Phase One international trainings and certifications program. The training program is designed to give working digital techs and photographers the training and skills they need to confidently work with the Phase One camera system and Capture One software on the most demanding of jobs.

The certification took place at the Holborn Studios in London in associations with Teamwork Digital and Phase One.

1 January 2015

And so 2015 is upon us!

A new year has begun, and Phototypical is looking forward to carrying out a multitude of exciting assignments for Danish and international customers alike. We wish you all a Happy New Year!

23 December 2014

Better images of your company

for websites, brochures, etc.

Many people are under the impression that it costs a fortune to have good pictures taken for websites, brochures, promotional material, etc. So many opt for a "DIY" solution, taking a few pictures here and there at the company. We want to help you to do it better, as these are images that potentially sell the company at first sight.


To be perfectly frank, you get what you pay for. We offer a package deal where we take a series of photos at your company. We spend a day on site with camera and lights, taking photos of buildings, machinery, work situations, storerooms, etc. Typically, this will produce 15 to 20 high-quality images that can be used on your website and in brochures, etc.


The images can be used freely in any media. The price includes delivery of all images in two resolutions; one for the web and one for print.



Get started on the path to your ultimate vision right now. Contact us for more information on how we can create an image perfect for you.



ADDRESS: Lillegyden 20  I  DK - 5450 Otterup  I  Denmark

PHONE: +45 52393802

E-mail: hello@phototypical.dk


VAT / CVR no: 3600 7265

Bank: Handelsbanken  Reg. 7624 No. 0002013894


Fotograf Jan Larsen - Otterup